How can BSI/ASR convince the public to be onboard with a sugar price increase?

 As we told you, the two cane-farming associations of Corozal District have proposed a jump from 39 to 75 cents per pound for brown sugar and plantation white should go from 75 cents to a dollar. However, the nation’s largest cane farmer association, the Belize Sugar Cane Farmers’ Association (BSCFA) says these increases unduly will burden the consumers. BSI also requested an increase, as far back as 2014. Today, Love News asked BSI/ASR’s Director of Finance, Shawn Chavarria how the company is going to make the case to consumers, given that the cost of living is unbearable for many people. 

Shawn Chavarria, Director of Finance, BSI/ASR: “I think the argument that in terms of its impact on the average family of four being only thirty six cents a week demonstrates that the impact is very small and so it’s one that we believe can be afforded and considering as we said that brown sugar would continue to be one of the cheapest products that you will find on the shelves I think it’s one that perhaps consumers may be willing to support.”